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Why are more and more companies setting up fitness areas on their premises?

Gudrun Howell · March 30, 2026 ·

Behind this craze, there are figures, studies, but above all an awareness: sport at work is not a cost, it is an investment.

A measured and documented productivity lever

The argument is no longer anecdotal. The benchmark study conducted by Goodwill Management for the MEDEF and the French National Olympic and Sports Committee established that an employee practicing a regular sports activity sees his or her productivity increase by 6 to 9%. The improvement is not limited to the gross yield: increased concentration, better stress management, reduction of fatigue at the end of the day.

The effects can also be seen in the HR indicators. An active employee is less often ill, less often absent. Companies that have set up sports facilities are noticing a measurable reduction in absenteeism and musculoskeletal disorders — the leading cause of sick leave in France. In the long term, regular practice increases life expectancy by three years and delays the age of dependency by six years.

One could object that correlation is not causality. But when 94% of employees with access to a sports solution in the company say they are satisfied and net profitability can increase from 1 to 14%, the set of indicators becomes difficult to ignore.

What employees really get out of it

The benefits most often cited by employees are not the ones we imagine first. Before physical performance, it is the Mental well-being that stands out. The possibility of cutting off the workflow, releasing tension, regaining a form of physical energy after hours spent in front of a screen.

In concrete terms, the feedback converges around several axes:

  • Stress reduction : Physical activity releases endorphins and regulates cortisol. A 30-minute session is enough to change an employee’s emotional state for the rest of the day.
  • Team cohesion : a group class or a shared slot creates informal bonds between colleagues who never cross paths in a meeting. Sport breaks down the barriers between services.
  • Work/life balance : being able to train at your workplace, without additional travel, is a considerable time saver. Satisfaction with this balance increases by 16% among the employees concerned.
  • Employer attractiveness : For the new generations, access to a fitness area is one of the advantages that count in choosing an employer. It’s no longer a luxury, it’s a signal.

Layout: simpler than you think

One of the most common obstacles remains the logistical issue. Where to find the space? What budget should I provide? Do we need specific standards?

In reality, a space of 20 to 40 m² is enough to install a functional room that meets the needs of the majority of practitioners in companies. There is no need to reproduce a 500 m² shopping room: a few well-chosen machines, suitable flooring and correct ventilation make it possible to offer a quality service.

The most common configurations include a cardio area (bikes, rowing machines), a muscle strengthening area (guided load machines, dumbbells) and a stretching or yoga corner. Today, specialists in professional fitness design offer modular solutions that are tailored to the requirements of each building – even for modest areas.

In terms of regulations, an internal gym must comply with certain obligations: accessibility, ventilation, compliance of equipment with the EN 957 standard, and in some cases, declaration to the prefecture. The framework is clear and well marked, far from the administrative complexities that are sometimes feared.

Outdoor fitness: the other underlying trend

The layout is no longer limited to the four walls of the company. The Outdoor fitness with stainless steel weight and cardio equipment is experiencing remarkable growth driven by local authorities. According to an INSEE report published in February 2025, outdoor fitness areas are among the most developed sports facilities in urban areas. The National Sports Agency also classifies the fitness area as the Second most subsidized equipment out of the 90 types financedas part of the “5,000 sports fields” plan.

For companies with an outdoor space – courtyard, parking lot, garden – the installation of outdoor fitness equipment is an interesting alternative. Less expensive than an indoor room, this galvanized steel or stainless steel equipment is weatherproof and requires almost no maintenance. They offer a motivating and friendly training environment, appreciated in particular by employees who prefer to train outdoors.

A national context that pushes action

France has turned a corner. With 50% of French people who say they practice regular physical activity and a 15% increase in the number of licensees in sports clubs in 2026, sport is no longer a niche. It has become a social, public health and economic competitiveness issue.

The State has understood this. The Ministry of Sports’ 2026 call for projects explicitly aims to fight against sedentary lifestyles at work. The French Federation of Company Sport, with its 40,000 members and its 40 disciplines represented, structures an offer that has become considerably more professional.

For companies, the question is no longer really “should we invest in sport?” but rather “how much longer can we afford not to do it?” Organizations that take the plunge are seeing tangible effects on engagement, retention, and employer branding. The others watch their best talents leave for those who have done it.

What to remember before getting started

Setting up a sports area in a company is neither a fad nor a titanic project. It is a structured approach that is based on a few simple principles:

  • Consulting employees upstream to understand their expectations (types of practices, preferred schedules, level of sport).
  • Start small : a well-equipped 25 m² functional space is better than an under-utilised 100 m² room.
  • Choosing professional equipment : Equipment designed for intensive use lasts longer, requires less maintenance and ensures user safety.
  • Integrating the project into the QWL policy (Quality of Life at Work) of the company to maximize buy-in and value the investment with management.
  • Measuring results : absenteeism, satisfaction, commitment. What is measured gets better.

Sport in the workplace is not a passing trend. It is a fundamental movement, supported by data, driven by employee expectations and encouraged by the public authorities. All that remains is to anchor it in everyday life.

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